Why business TikTok hooks underperform
Most business videos start with broad positioning instead of a concrete buyer problem. Viewers scroll before they understand why the clip matters.
High-retention hooks usually do three things quickly: name audience context, highlight friction, and promise a result.
- Weak: 'Here are some tips for your business.'
- Better: 'If your service videos get views but no leads, start here.'
- Best practice: test 3-5 opener variants before recording.